A site’s Meta tags may not be as important as it used to be before, however I feel that Meta Description is something you can’t just ignore. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in.
Important things to include in your Meta Description:

•  Include your Selling Point– Tell your customers what they want to hear through your site’s Meta Description, and you will definitely get some advantage over others in the SERP.

•  Keywords – Including some of your keywords will give you some advantage in Google’s relevancy algorithm.